Most Popular and Affordable Ways to Get Luxury Designer Clothing

Most Popular and Affordable Ways to Get Luxury Designer Clothing

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Luxury fashion has been traditionally in charge of leading the way of defining trends. Luxury brands create a universal desire that many cannot resist. No matter how much people are willing to pay for them, the lower numbers on the price tags actually exist. And they may be as close as a click away from their "aficionados".

Considering rising demand for luxury fashion, and taking advantage of it, major brands such as Prada, Hermes, Burberry, and Hugo Boss are opening new stores and expanding the existing ones. It's commonly known that Asia-Pacific region is fuelling the demand for branded luxury goods. However, recent market research studies show that the United States emerged as the biggest growth market for luxury brands in 2012, and the market itself is worth 76.2 billion dollars.

SHEFINDSIn all the global expansion happening now within the fashion industry, not only become customers more savvy about their purchases, but their decision making process is also based on irrefutable quality of luxury goods. "Luxury has become more democratized these days, and everyone wants access," says Milton Pedraza, the president of a marketing company, Luxury Institute LLC.

Not all the luxury goods can be sold out. Therefore, the brands might be left with some unsold merchandise. If the designer may have made too many pieces of a particular item, sample sale sites are a tactically great option to sell it at the lower price. Private sale sites buy these goods for cheap and then sell them for a profit. As a result, customers have the opportunity to buy designer clothing paying reasonable prices. Often, these items might be already out-of-date, but they are still desirable. And it is a win-win situation benefiting everybody. Luxury brands sell their merchandise, websites make a profit and customers purchase affordable luxury items.

IdeeliLuxury brands have some good tactics of getting rid of unsold or out-of-date stuff. There do exist so called private sale events and invitation-only deals, offering goods at a lower price. To get this merchandise, members have to join or are simply invited to websites that offer private sales with great prices on designer clothes. Most memberships are free. However, such sites as Ideeli , offer paid VIP membership that enables its members to have early access to sales.

GiltOne of the most popular sites, Gilt, operates on the "Block, Sell and Ship" model which means that it initially puts the items on the website and see who's interested in them. If members do like them, they are able to place the order and pay for the goods. Then, Gilt proceeds with getting the merchandise from the particular brands. Next, it is shipped to Gilt, repackaged in Gilt-branded boxes, and eventually shipped to customers. Apparently, this model may be very time-consuming, but relatively safe from the site's perspective. At the end, customers are willing to wait for the desirable products.

The other model commonly used by the private sale sites is contacting luxury brands to see what's currently available. The more inventory the site buys, the better the wholesale price. As a consequence, members are offered a better price, too. However, this way of acquiring luxury goods can be risky, since if there's anything that the site cannot sell, then that money might be lost.

The sites mentioned above are highly successful because they know what their members are looking for. They gain this information through sign up process. They are able to meet their target audience needs by selecting the items of interest. The sites and luxury brands have a common goal - having as many customers as possible.

MizhattanConsumers can also give their contact information to the high-end stores. Invited guests often find luxury designer clothing on SheFinds.com, Mizhattan.com or HauteLook.com.

There are different luxury customers' profiles. However, designer brands' customers are usually brand-loyal. They desire luxury goods, and often are willing to pay sky-high prices for the appealing products. However, companies that make or sell luxury fashion are aware of middle-class shoppers who can afford their products at a discounted price. That's when online sale events are becoming not only popular, but also increasingly successful. All the private sale websites changed the way consumers shop.